2 Smart Digital Marketing Tips For New Business Owners

When you start a new business, it is easy to feel overwhelmed by everything you have to do to build a successful business. A successful business needs an online presence that helps bring in sales and helps your business grow, which means you need a digital marketing strategy. Here are three smart tips to help you get started with your digital marketing strategy 

Tip #1: Don't Make Too Many Social Media Accounts 

Yes, it is true that in order to succeed in a digital world, you need social media accounts where you post content and connect with potential customers. However, as you start up your business, you don't need a social media account on every platform. 

Instead of creating ten social media accounts that you will not be able to take care of, sit down and figure out what social media channels are the most important for your business. For example, if you are selling clothing, Instagram and Pinterest may be more important to your business than a platform like Snapchat or Twitter. Or if you are running a sports media company, Twitter and YouTube may be better platforms for your business. 

Figure out which platforms you are most likely to be able to use connect with potential customers, and build up quality content and a consistent posting schedule on those networks. Work to create accounts where you have an engaged audience. 

Two social media accounts that you take care of and have an engaged audience are better than ten accounts that don't have any engaged followers and that you can't keep up with. 

Tip #2: Use Influencer Marketing 

Gaining traction in today's digital world is about influencer marketing. Influencer marketing is about reaching smaller target groups of people via someone that they trust. With influencer marketing, people are looking for recommendations from other individuals that they believe in or that they want to be like.  

You don't need to work with the biggest influencers who have millions of followers; an influencer with just 5,000 engaged fans can be a great investment. Research and figure out who the big and medium-sized influencers are in your area, and reach out to them in order to build your brand. You will have to pay to work with influencers just like you would if you were creating a commercial. People trust non-celebrity bloggers that have a presence on social media; use that to build your brand. 

When it comes to marketing your small business online, focus on one or two social media accounts, and work to build your followers. Then, find influencers on those platforms and create marketing campaigns with them to increase sales and bring in new customers. For additional, professional help with these and related tips, contact a digital marketing agency in your area today.